Our Mission
To revolutionize construction by delivering high-quality prefabricated steel reinforcement that sets the industry standard for safety, speed, structural performance, and value. We build the foundations for a stronger, safer, and more productive world.
Our Vision
Our vision is to pioneer the reinforcing industry by solving construction challenges with innovation, certainty, and care. Carrabay aims to grow into a multi-facility, multi-state leader delivering engineered solutions and modular reinforcing for any project, regardless of scale or complexity. We advance the industry through technology, streamline construction for our customers, and set new standards for safety, quality, service and value for money while building lasting relationships.
Capability with Care
Our Values
Protect what matters
We embed safety into everything we do; protecting our people on site, in the office, and at home. We support our communities through meaningful engagement, charitable initiatives, and partnerships with First Nations Peoples, ensuring our impact is positive and enduring.
Build with heart
We deliver every project with care, respect, and pride, knowing our work leaves a lasting mark on people and places. We value the relationships we build as much as the structures we create, ensuring every outcome reflects our commitment to quality, excellence and the community we serve.
Innovate with intent
We approach every project with a solutions-focused mindset and purposeful innovation. By applying strategic thinking and engineering expertise, we deliver practical, forward-thinking outcomes regardless of scale or complexity.
Simplify the process
We deliver a smooth and efficient experience for our clients from the first conversation to project completion. Our team provides exceptional service, responds promptly to every question, and ensures you feel supported at every stage.
Lead with integrity
We take responsibility where it counts, providing reliable solutions that meet and exceed expectations. We lead by example, act with integrity, and build trust through consistent delivery.
Our deeper why
Our founder, Brian Flanelley, grew up in a household that echoed domestic violence. His grandmother’s home in Carrowlaughan Bay, “Carrabay”, became a lasting symbol of strength, security, and trust. These values continue to guide us today.
Overcoming significant personal challenges, Brian built Carrabay on a foundation of resilience, leadership, and an unwavering commitment to safety and community. His journey inspires our mission to create a safe haven for all employees and stakeholders, rooted in integrity and strength.
Today, we bring that same enduring spirit into delivering Australia’s first modular reinforcing solutions that move complexity and risk off-site, enabling safer, faster, and more efficient construction outcomes.
Our mission extends beyond the job site. We are deeply committed to Australia’s social procurement objectives, recognising the power of business to deliver broader social impact. Carrabay supports and advocates for victims of family and domestic violence, channelling our success into programs and partnerships that offer hope, opportunity and support those rebuilding their lives.
When you partner with Carrabay, you choose not only the safest, most efficient, and precise reinforcing solutions but also a business dedicated to meaningful social change.
We are proof that strength comes in many forms. In steel, in spirit and in courage to create change.
Strengthening Concrete, Reinforcing Communities
Carrabay is committed to driving positive social impact through a proactive community engagement and social procurement strategy.
Our initiatives include supporting Hands Across The Water through a 500-kilometre charity ride, contributing annually to Sydney’s Special Children’s Christmas Party, and sponsoring a local Gaelic football team. We also foster strong partnerships with First Nations businesses, promoting inclusive economic participation.
These efforts reflect our belief that every project should leave a lasting legacy, strengthening communities and supporting long-term social outcomes.
